Unbridled Form and 3 Sheets Design's creative processes were born out of such similar missions - inspired by the untamed natural world of the West and seeking to create experiences that invoke curiosity, tell a story, and reveal beauty and appreciation for the things that often don’t get a second look.

My project with Amy of Unbridled Form began with archetypal brand strategy consulting, where we explored how we could leverage an enduring strategy to uniquely and powerfully position 3 Sheets Designs. We landed on the Magician archetype. Also known as visionaries and innovators, Magicians harness the power of transformation. They are passionate and charismatic, often having ideas that others view as impossible - such as turning plentiful and ordinary Wyoming sagebrush into incredibly unique functional art and home decor, so Amy says. Magician brands may be seen as trendsetters, but their magic truly comes from a dedication to reflection and bringing their vision to life.

This website build was all about shaping the online space to our vision, allowing a give and take of running with our inspiration and letting the project guide us to unexpected features and functionality that make this a truly immersive, compelling, and completely custom site. The Magician archetype came to life with a transformation slider highlighting the sourcing of raw sagebrush, hover transitions on buttons and links, compelling photography composition, and written storytelling drawing on curiosity, artistic expression, and revelation. Click below to root into our full collaboration.

Brand consulting & WEB DESIGN BY UNBRIDLED FORM